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Digital Advertising is an essential factor in shaping consumer buying decisions. Before purchasing any product or service, consumers tend to seek information related to the features benefits quality and value of the product in Search Engines. Proper Firms brings such information and at the same time builds recognition among consumers so that they can offer a second

Digital Advertising is important to development of a dominant and memorable brand. Modern markets are competitive requiring Firms to do more than offer quality products and services. Consistent messaging, through Digital Advertising, resonates with consumers. The main function of advertising in brand building is to create awareness about the brand. By Video Websites, TV print outdoor channels, Social

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Advertising has undergone great transformation because of technological development. As long as traditional advertisement remains a strong tool for marketing, digital advertisement is providing a more fast and accurate way of reaching customers in different ways. Traditional advertisement refers to print media like newspaper magazine TV, radio commercials billboards brochures and outdoor hoardings it is mostly used

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Firms assist in building awareness, attracting new customers, creating brand recognition and ultimately influencing consumer purchase decisions. The campaign goal is launching a new product or simply keeping the existing ones fresh in minds of the consumers, a mix of traditional (like radio or TV) and Digital Advertising. It can be used as channels for

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